Be able to define marketing and discuss its core concepts. Be able to define marketing management and compare the five marketing management orientations.
给出营销的定义并讨论其核心概念。定义营销管理并比较五种不同的营销管理理念。
Chapter five: conclusion. The character, achievements and terse conclusions of this paper are summarized; shortcomings of this paper and future research orientations are put forward.
第五章为结论，总结了本文研究的特点，本文研究的主要成果与结论，并提出了存在的问题和今后的研究方向。
Be able to define marketing management and compare the five marketing management orientations.
定义营销管理并比较五种不同的营销管理理念。
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