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Ira Gershwin reportedly said: "I never knew how good our songs were until I heard Ella Fitzgerald sing them.

VOA: special.2010.07.04

Over the years, the Newport Jazz Festival presented greats like Miles Davis, Duke Ellington and Ella Fitzgerald.

VOA: special.2009.06.08

this time with Lorenz Hart. Ella Fitzgerald sings this song about feeling lonely during this season.

VOA: special.2010.03.15

Ms. ELLA FITZGERALD: (Singing) Yes, my heart belongs to Dad, 'cause my daddy he treats so well.

NPR: Keter Betts, Reflecting on a Life in Jazz

He considered two of the highlights to be his stints with vocalists Dinah Washington and Ella Fitzgerald.

NPR: Keter Betts, Reflecting on a Life in Jazz

Whether the brand is Ella Fitzgerald or Disney, Elvis Presley or Apple, the same branding rules apply.

FORBES: How Not To Screw Up A Celebrity-Brand Match