What's more, thanks to chef-owner Moshik Roth, I'm confident that meat- and fish-free cooking can succeed in throwing off its deadly earnestness along with its puritanical baggage.
As for getting non- geo-promiscuous customers to keep coming back, I guess businesses will have to keep up the ole put-your-business-card-in-the-fish-bowl-to-win-free-stuff trick.