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Having all the medals in one place illustrates their evolution and you can learn interesting trivia, like the fact that the first modern Olympics in 1896 lacked gold (silver was first place, bronze second and third place finishers received no medal), and since 1972, host cities have been free to change the design of one medal, usually the silver.
BBC: The story of the Olympics, with a bit of flair
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For the first sixty years of the modern Olympics, people from around the globe came to mostly European capitals (two Summer Games were held in the United States) to play European games.
NEWYORKER: Glory Days
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The Olympics have 12 main sponsors, from Kodak, which backed the first modern games in 1896, and Coca-Cola, part of the show since 1928, to Lenovo, a Chinese computer company that signed up in 2005.
ECONOMIST: A survey of the business of sport