Aviva is not the first insurance company to make a show of faith in equity markets recently.

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If Ireland can get quick ball to their backs and take the game to the French like they did in their Grand Slam winning year of 2009, the first Six Nations game at the Aviva Stadium could be one to saviour.

BBC: Ireland v France

Aviva is one of the first few brave companies to venture into that long-neglected landscape of initial public offerings.

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