Amazon Cloud Player is automatically integrated into Kindle Fire and the new Cloud Player features will be automatically delivered to Kindle Fire users over the next few days.

ENGADGET: Amazon updates Cloud Player with 256 Kbps matched files, faster import, direct delivery (update: Roku, Sonos coming soon)

Finally, there's oodles of first person video from a fencer, horse jumper, trapeze artist, ping pong player and fire juggler, to name a few.

ENGADGET

Amazon Cloud Player is automatically integrated into Kindle Fire, so when a customer turns on their device, they can enjoy all the benefits of Cloud Player right out of the box.

ENGADGET: Amazon Cloud Player now lets you play content on your Sonos system, helps get the party started