Once you've lined up the shot you want, a tap on the circular on-screen button will fire the camera.

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The phone is packed with new features that can anticipate users' needs such as "when to fire up the camera, " Woodside said.

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One of the apps that has been getting a lot of buzz is Word Lens: an iPhone app that instantly translates languages on signs instantly - fire up the camera, point it at a sign and off you go!

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