Another finding of the survey: Two-thirds of Internet users look online for information about a specific disease or medical condition.
VOA: special.2011.03.29
It might be a simple idea, but Lamothe and his team have been focused on findingusers and keeping them happy, while ensuring their pearls of data are easily found, filed, stamped, sorted, and surfaced.
Lookalikes allow an advertiser to expand their pool of likely customers by finding Facebook users that are similar in various ways to the customers it already has on Facebook.