The multi-year agreement was reached with Asda Money, the personal finance subsidiary of the UK's second largest supermarket group.

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In Britain, for example, Goodwin's niche brands besides NatWest and RBS range from Coutts (bankers to the Queen of England) to Tesco Personal Finance (a bank that's a joint venture with the supermarket chain) to DirectLine (insurance sales over the telephone).

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A. in finance, Cuti had done stints at Arthur Andersen, Revlon, Bristol-Myers Squibb and the Pathmark supermarket chain.

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