Rule: If you want to make a purchase, delay the final purchase decision for two weeks.

规则是这样的：如果你想购买一些商品，把这次购物推迟二周。

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Men might make the final purchase decision on a car or a TV, but our research suggests that women have equal say.

当购买一辆汽车或是电视机时，或许男人会作出最终的决定，但我们的研究表明，妇女从中具备同等的发言权。

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They do not know who their sales channels, do not understand the final purchase their products to customers.

他们不知道谁是他们的销售渠道，也不了解最终购买他们产品的客户。

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The auction house said this would mean an increase of 2% or less for 98% of buyers on the final purchase price.

FORBES: Sotheby's Increases Buyer's Premium On Back Of Lackluster Results

Customers do get to review their seats before the final purchase.

FORBES: Names You Need To Know: ScoreBig

Social media (in China, BBSes, QQ, Sina Weibo and other mobile texting services) provide reinforcement, acting as word-of-mouth before the final purchase decision is made, which may be made online or offline.

FORBES: What is Holding Back Digital Advertising Adspend in China?