A games console can be programmed to produce separate images for left and right eyes relatively easily, but most films and television programmes are not shot in 3-d.

电子游戏可以很容易制造出分别给左右眼看的图像，但对于大多电影和电视节目来说就有些困难了，因为它们在拍摄过程中就没有用3d手法。

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When it is not distracted by the pursuit of exciting deals, the firm has fought shrewdly to prevent newspaper articles, television programmes and films from turning into digital flotsam.

当它还未因过分追求那些令人激动的收购交易而分神时，这家公司非常精明，努力奋战，防止报纸文章，电视节目以及电影变成数字产品。

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Games, they say, ought to be more like television programmes, not films: delivered in small, short, regular chunks.

他们说，游戏应当像电视剧而非电影：制作为容量更小、篇幅更短的一段段内容定期发放。

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At the same time, the advent of digital technology offers new ways to distribute both films and television programmes.

ECONOMIST: Hollywood's fading charms

VCRs today are used to play rented films and not, as originally expected, to watch television programmes when it suits you.

ECONOMIST: Taking the ads out of television

It looks (and sounds) much like YouTube, but Victor Koo, its boss, likens it to Hulu and Netflix, American sites that deliver television programmes and films over the web.

ECONOMIST: Chinese internet companies