Fettig and CFO Larry Venturelli both stress that profits were up strongly in Q1 despite revenue that was essentially flat.

FORBES: Housing Recovery The Real Bright Spot For Whirlpool

However, with all due respect our methodology disagrees with Mr. Fettig as we have recently downgraded WHR to Overvalued from Fairly Valued.

FORBES: The Value Eddy Swirls At Whirlpool

Fettig targets a 500 basis point margin improvement with any newly-developed item, which he says should guarantee improving mix of products sold down the line.

FORBES: Housing Recovery The Real Bright Spot For Whirlpool