Using a laboratorymodelthat simulatesdigestion in the stomachandsmall intestine, ferruzzitestedgreen tea with a number of additives, including juices and creamers.
The plan also involves parachuting in as chief executive of the Fiat parent company Enrico Bondi, an old Mediobanca hand who made his reputation turning round the Ferruzzi agro-chemicals business and, latterly, sorting out troubled Telecom Italia.