When I do good, I feel good. When I do bad, I feel bad.
当我做的好,我感觉很棒;当我做的差,我感觉很糟糕。
And you know the difference between the two because one makes you feel good, and the other makes you feel bad.
你肯定知道这两种感觉的区别,因为一种让你感觉美好,另一种让你感觉糟糕。
They can be successful if they turn a profit, or fail if they show a loss - but they cannot feel good or bad about either outcome.
它们赚钱了就成功了,亏损了就失败了——但是两者都不会给它带来好或坏的感觉。
To say giving bad news to an enemy is reinforcing because it makes the enemy feel bad doesn't say anything different from giving bad news to an enemy feels good because we like to give bad news to an enemy.
由于使敌人感到不快,而认定向敌人散布坏消息是强化行为,这与因为我们想要敌人听到坏消息,而向心情良好的敌人散布坏消息,没什么区别。
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