Another mildly encouraging example is Charoen Pokphand, the largest conglomerate in Thailand, whose interests range from chicken feed to telecoms.

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Through the app, which goes live this week, Sky customers can interact more fully with content than ever before, following and contributing to online chat via an in-built Twitter feed, plus gain easy access to a range of extra information related to the show they are watching.

ENGADGET: Sky+ launches 7-day Catch Up TV, 2TB HD DVRs and adds zeebox extras to its iPad app

In a press release from November, SHARK said the camera feed went out on a drone camera after a single shot from the shooting range.

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