Thecompany, which has more than 20 million users, offersa free, advertising-supportedversion for consumers and a fee-basedserviceforenterprisecustomers.
It could face higher advertising costs in the future as Google ( GOOG) discontinued its free product listing service effective in the fall of 2012, replacing it with a new fee-based listing service.
As it has grown into the second-biggest fee-based dating service in the world, eHarmony has expanded and shed its more orthodox orientation, and severed its connections to Dobson.