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Pro Tour Fantasy Golf, which hosts one of the largest annual fantasy golf contests, features a single rotating banner ad for the Ritz-Carlton.
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The 60-second commercial features a single woman singing on a mountaintop, who is quickly surrounded by a diversity poster of youthful, bubbly faces. (Even though the spot is over 40 years old, it seems like a present-day stroll through the East Village.) Creator Harvey Gabor, formerly of agency Backer Spielvogel, collaborated with Google creatives to create an adjunct media campaign across smartphones, tablets, and laptops.
FORBES: Google Says It's Time For Agencies To Get Agile
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In his view, the uncanny valley effect has to do with a mismatch in features of a single animation or robot, with some parts appearing much more humanlike than others.
CNN: Why zombies, robots, clowns freak us out