So much so, in fact, that one Japanese fast food chain found that sales were flagging because women had been avoiding the cultural faux pas of showing their open mouths in public.

事实上，由于日本女性会避免在公共场合狼吞虎咽的失态表现，日本的一家快餐连锁店发现他们的销售量一直在下滑。

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Serving Christmas guests freezer food would once have been considered a major faux-pas among discerning middle-class hosts.

在过去，圣诞节用冷冻食物招待客人会被眼光敏锐的中产阶级看作极为失礼的行为。

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People want to do the right thing, she says, citing growing excitement around organic food, fair labor practices, and even faux fur and leather as evidence.

CNN: Vegan couture: Faux meets fabulous

With their first branch having opened in Brooklyn last September, MOB serves meat-free (and guilt-free) fast food such as flavourful vegetable and herb tarts, soups and even faux-chicken nuggets.

BBC: Eating vegetarian food in Paris