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But in a time where the misjudgments of one staffer can be broadcast to hundreds of thousands of followers in the span of one ill-fated tweet, certain organizations may want to keep a tighter reign on just who is able to access the company Twitter account, and what exactly is kosher to tweet.
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Another factor propelling Sprint into the arms of a suitor is the seemingly inevitable dissolution of Global One, the firm's ill-fated alliance with France Telecom and Deutsche Telekom that was supposed to offer a one-stop communications shop for big corporate customers.
ECONOMIST: The telecoms end-game
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The loss in 2000 resulted from a one-time charge for abandoning an ill-fated plan to sell organic foods online.
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