The company was fast to post information on its website about the floods, and communicated to investors about the size and scale of the disaster.

FORBES: After Thai Floods, Companies Reconsider Risk

Now fast forward to this post-recessionary environment.

FORBES: My Wish For The New Year: Owners Will Bank Their Business Instead Of Bank On Their Business

I'm a member of the Sustainable Brands Advisory Board, the Advisory Board of the Center for Public Diplomacy at the Annenberg School, a Fellow of the Royal Society of Arts and a contributor to Fast Company, Huffington Post, Mashable, and GOOD magazine.

FORBES: I write about social branding.