The book's success is attributed to bloggers and the sharing of book reviews and recommendations on social media, as well as old-fashioned word of mouth advertising in physical coffee shops, and most probably at the school gates.
With all the recent studies showing the growing potential of digital marketing channels such as mobile and various social media networks, it was somewhat refreshing to run across new research that shows good, old-fashioned Word of Mouth (WOM) is holding its own as an important tool to deliver marketing messages.
Its founders (ironically, two Americans), with a love of spoken word and good old fashioned rabble-rousing, decided to formalise what was already happening on bar stools across the city.
