Pay attention to both the big players and the up and coming. Robert Farrington says that creating backlinks to your blog via social bookmarking is a key strategy for increasing traffic to your site.

多多关注那些成功的营销者还有那些有进取心的人，Robert Farrington认为通过社会书签创建反链接至你的博客是增加网站浏览率的一条关键性策略。

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That laser focus (and she argues her gender and relationship-building skills) has served Farrington well.

FORBES: Q&A With Venture Capital's 'Queen Midas,' Deborah Farrington

Heavy snowfall also caused problems in Shepton Mallet, Wellington, Farrington Gurney and Bath.

BBC: Somerset snow: Drivers abandon cars in West Somerset

Neil Farrington, who lives in Castleside, County Durham, said weather conditions were as bad as the "horrendous" winter two years ago.

BBC: North East schools closed again due to snow