"We want to improve the quality of animal health and make it easier for farmers to maintain large landscapes where animals roam free," says Sukkarieh.

“我们想要提高动物健康质量，让农民更容易地在大范围内维持景观，让动物自由活动。”苏卡黎说。

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The government encourages farmers to grow corn instead of rice to improve water quality.

政府鼓励农民种植玉米而非水稻，以改善水质。

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Starbucks has a scheme called CAFE through which the coffee-house chain encourages farmers to improve quality and supports social projects.

星巴克有个名为CAFÉ的计划，通过该计划，这个咖啡连锁店鼓励农民提高产品质量，并为当地公共事业提供支持。

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They also advise the farmers on the quality levels that the World Food Program requires to buy their produce.

VOA: special.2009.11.17

The East Timor group Cooperativa Cafe Timor has joined with international aid organizations to help farmers produce and market higher quality coffee for specialty coffee shops like the U.S.chain Starbucks.

VOA: standard.2009.08.28

His primary task is to help farmers improve the productivity and quality of their farms and to reduce environmental harm.

NEWYORKER: Testing, Testing

U.S. farmers paid more for high quality Genuity reduced refuge corn and Roundup ready 2 yield soybean seeds as global food prices hit historic highs.

FORBES: Amid Record-High Food Prices, Monsanto Grows Q3 Profits 77%

And the growing number of British farmers who have focused on quality to differentiate themselves are worried: they rely on restaurants as prime customers and as showcases for their produce.

ECONOMIST: Restaurants