This is the case ofclassicswine fever in Haiti where recurrent outbreaks reduced the usage rate by 10 percent, whichfor pig farmersmeant a lossofrevenue of US$2.7 million per year.
During the last weekend in July in Los Angeles, I had the chance to speak to 2 sports marketing executives while attending the 2011 FarmersClassic and the 2011 Reebok CrossFit Games.