In an airfare war, all airlines may cut their prices to the same level, but the one that advertises the fare reduction first usually gets the lion's share oof the business.

在航空业大战中，所有航空公司都可能将价格降至同一水平，但是最先作降价广告的公司通常能占有市场的最大份额。

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Taxi supply and demand analysis is applied to calculate the reduction of taxi fare. Finally, a rational taxi fares…

最后结合降价幅度及实际情况，得到出租车合理定价的具体方案。

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He said his firm would put in place an "attractive" fare structure, including a 15% reduction in standard tickets and new categories of fares, including a new class between standard and first.

BBC: UK Politics