In the movie, a researcher details how the average radio listener listens for 18 minutes a day, but the average Sternfan listens for an hour and twenty minutes.
Yet it also appealed to a less trend-conscious demographic, as exemplified by its radio advertising spokesmen, Howard Stern and Rush Limbaugh, and Wendy Kaufman, an actual employee who answered Snapple fan mail in wacky TV ads.