They fall over backwards to lay on gracious service on a few favoured airline flights.

他们在旅客特别爱乘的几个民航班机上千方百计地做到服务周到。

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They run, jump, fall down, turn somersaults, and roll over. They ride donkeys backwards.

他们跑，跳，摔倒，翻跟斗和侧翻。他们倒着骑驴。

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Are you creating alignment and bending over backwards to help this group fall in love with your product?

FORBES: 3 Ways To Get Back On Track If Your Marketing Isn't Working