Now beer store shelves are stocked with rye beers, and their all-too-easy puns (Bear Republic's Ryevalry comes out this fall), as this stalwart grain, makes a new tradition of its own.
Ray Valdes, vice-president of web services for tech consultancy Gartner, said that because the new wave of gTLDs went "against the grain of current consumer trends", his company expected most of them to fall short of their goals.