Preparations for returning to school include not only the purchase of fall fashions at reduced prices, but the stocking up on lunch boxes, book bags, pencils, pens, and notebooks as well.

为返校做准备不仅包括在减价时购买秋装，而且还包括购买饭盒、书包、铅笔、钢笔以及笔记本等。

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Rather than focus on a sale or percent off incentive, our marketing will showcase our new fall fashions and our compelling assortment of home furnishings and kitchen appliances.

FORBES: Tomayhto Tomahto JCPenney, A Sale Is A Sale

In the marketplace, fashions come and go, and giants fall, but freedom remains the guiding light.

WSJ: The Customer as a God: The Future of Shopping