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The 2010 World Cup host nation has seen an increase in the amount of fake goods coming into the country in the past months.

南非是2010年的世界杯主办国。在近来的几个月里，打入国内的假冒伪劣商品数量有上升势头。

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A host of celebrity spokespersons, however, have emerged as the marketing tool of some companies, even companies producing and selling fake and inferior items.

然而，一大堆名人代言已成为一些公司的营销手段了，甚至公司生产和销售假冒伪劣产品。

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As civilian members of Team Coco were busy crafting picket signs and twitter campaigns, Kimmel slapped on a fake Leno-like wig and chin and did his show as the returning Tonight Show host.

FORBES: Team Coco, Meet Your New Leno-Bashing Hero: Jimmy Kimmel

The term was popularized by Nev Schulman who, after falling in love with a fake personality on Facebook, decided to make a documentary about his experiences and later signed on to host a show about the phenomenon on MTV.

FORBES: Host of MTV's Catfish Talks Manti Te'o, Digital Trickery