The image of taking a bath was very complicated in Xianqin literature and its origin canbe traced back to primitive fairy tale.

先秦文学中的沐浴意象纷繁复杂，它的起源最早可以追溯到原始神话。

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And managing a portfolio of brands is complicated and demanding: people who made their fortunes manufacturing things may not be suited to the airy-fairy world of brand management.

ECONOMIST: Schumpeter