Theresponse of honest firms is to distinguish themselves by building long-term relationshipswith their customers and establishing a name for fair dealing and financial integrity.

我们可以通过公司如何维系长期的客户关系、打造公平交易和真实财务的名声，来判断他们是否诚实。

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Allan: Please send me the photo quotation after your sending samples. I really do not want to waste your time at the fair. Hope you can meet more customers.

艾伦：样品寄出后请给我图片报价。在交易会上我真的不想浪费你的时间，但愿你能接待更多的客人。

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We expect to achieve a fair and reasonable profit to ensure the prosperity of the company, and to offer long-term benefits to our hotel owners, our shareholders, our customers and our employees.

我们预料能为本机构带来合理的利润，确保业绩蒸蒸日上，并为酒店的顾客、雇员、拥有者及股东，谋求长远的利益。

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For publicly traded companies, not only does management have the responsibility to offer fair value to their customers but they also have the obligation to meet the expectations of their stakeholders.

FORBES: Are you really trying to gain leadership in the market?

But that's simply not reality, and it's not fair to Palm's customers to have to sit through a proxy war with devices that may or may not work tomorrow because Palm refuses to do what so many other companies have managed to do and simply integrate with iTunes properly.

ENGADGET: Editorial: Palm, iTunes, and the ties that don't bind

All these ventures have to focus on the needs of their customers to provide a fair value in exchange for their products and services.

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