Your success or failure will directly affect the careers of the managers who were responsible for your deal with consequences to the bottom line that will last for years.
Skeptics might point to the federal assault weapons ban (a section of the 1994 Violent Crime Control Act) that Congress let expire in 2004 as a failure that did not affect overall homicide rates.
At least that's the contention of Jane Healy, an educational psychologist and author of Failure to Connect: How Computers Affect Our Children's Minds and What We Can Do About It.