From one generation to the next, even the most horrible events fade from cultural memory.

随着一代一代的繁衍，就算最骇人的事情都会在人文记忆中逐渐褪去。

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After each of these fizzled out pundits said Facebook would be the next to fade in the social media fad.

FORBES: The Facebook Zeitgeist and Why it's a Long-Term Buy

By now, it is down to about 20, 000 miners - and falling as subsidies fade to nothing in the next five years.

BBC: German coal power revival poses new emissions threat

For the most part, the movie is really a black comedy about Los Angeles-style self-obsession spiced with sudden drug interludes that jar you for a minute, then fade from memory as we head on to the next (occasionally facile) showbiz send-up.

CNN: Review: Too much junkie business in 'Permanent Midnight'