Every single fad diet is total rubbish.

每个时尚的饮食都是垃圾。

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One big reason: the fad diet.

一个重要原因是节食的流行。

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Created specialties also consistent with social fad diet.

创制特色菜品也要与社会饮食时尚相符合。

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"People need to be aware of the difference between a weight-loss challenge and a fad diet at the office, " she says.

WSJ: Office Weight-Loss Contests Rise, Saboteurs and All

So, is chewing gum the next in fad diet trends?

CNN: Chew on this: Gum may be good for body, mind

This dieting system has real staying power, as fad diet after fad diet (like the low-carb Atkins) attracts a swarm of acolytes--only to leave them disillusioned a few years later.

FORBES: Magazine Article