Based on consumer survey data in Fuzhou, it USES structural equation model to analysis factors affecting brand loyalty of Fujian oolong tea.

以福州消费者问卷调查数据为基础，利用结构方程模型对福建乌龙茶的品牌忠诚影响因素进行计量分析研究。

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The forth part first analyzed the relevant factors affecting the event marketing, as follows: business factors, consumer factors, media factor and CRM factor.

第四部分，首先分析了影响事件营销的相关因素，分别为：企业因素、消费者因素、传播媒体因素和客户关系生命周期因素。

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At the same time, the community factors also play a major role affecting consumer trust.

同时，社区因素也是影响消费者信任的主要因素。

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