Wal-Mart is facing stout competition at home from the spread of discount chains that offer even-cheaper goods to consumers who feel particularly cash-strapped.

在国内，沃尔玛面临着来自打折连锁店扩张的压力，它们能够为消费者，尤其是那些囊中羞涩的顾客提供更廉价的商品。

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The lipstick effect is the theory that when facing an economic crisis consumers will be more willing to buy less costly luxury goods.

口红效应指的是在经济危机时消费者更愿意购买相对廉价的奢侈品这样一个理论。

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The consumers have no idea of doing anything in facing a glut of goods and excessive market situation .

面对商品过剩、推广过度的市场态势，消费者视听混乱、无所适从。

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And Stalk points out that air freight, thought to save the day for lightweight or high-value goods, is facing its own overload from unbuilt runways and a scarcity of planes.

FORBES: Bare Shelves?

He said Icetech had been facing two challenges - competition from cheaper Chinese imports and last year's collapse of the Comet electrical goods chain.

BBC: Warning over collapse of Caithness freezer maker Icetech