We've definitely seen marketers have a lot of success using Facebook Ads, Facebook Pages and social plugins for marketing campaigns, says Cyndi Schott Reseburg, a Facebook spokesperson.

“不少商家使用Facebook广告(Facebook Ads)、Facebook页面(Facebook Pages)以及为营销活动设计的社交插件，取得了巨大的成功，这点确凿无疑。”Facebook发言人辛迪·史考特•里兹博格表示。

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Forty percent of small businesses surveyed say they now leverage Facebook as their sole marketing channel, followed by newspapers (21%), the yellow pages (20%) and local radio (7.5%).

被调查的小型企业中有40%表示他们如今使用Facebook作为唯一的营销渠道，随后是报纸(21%)，黄页(20%)和当地广播电台(7.5%)。

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The Open Graph API, which will take Facebook fan pages out of Facebook without sacrificing these marketing tools is the next logical step.

FORBES: Facebook To Announce Plans To Take Over The Internet With Facebook Pages

Facebook a place for personal profiles and marketing pages, Black says posting job notices in Facebook ads or status updates on business pages has the added advantage of targeting your message to a specific demographic.

FORBES: The Benefits Of Social Media Beyond Marketing

While creating and managing social media profiles has become the norm for many big brands, data shows that posting content to marketing tools like Facebook pages does little to engender any significant level of engagement or other meaningful business metric.

FORBES: Listening To Social Media Cues Doesn't Mean Ceding Control