Nacho Figueras, the Argentinian polo icon and face of the Ralph Lauren Black collection, will join you and a guest for lunch and a day at the U.S. Open at the International Polo Club if you are the highest bidder at the Ralph Lauren Pink Pony Auction.
Over the next couple decades, image and message were simplified into a blunt black-and-white icon of a brutal face with the words Obey Giant emblazoned beneath.
Regulars here include The Derailers, an upbeat country band guaranteed to crack a grin on the dourest face, and Don Walser, an icon of country yodelling (yes, yodelling).