The hotel industry is an industry which contacts highly with people, and face customers directly to provide service.

酒店是与人高度接触的行业，需要直接面向顾客提供服务。

youdao

I deal with customers on the phone and rarely meet them face-to-face.

我用电话和客户打交道，很少和他们见面。

《牛津词典》

According to the law passed in April, 2021, if the restaurants always mislead customers to order too many dishes, they will face a fine.

根据2021年4月通过的法律，如果餐馆总是误导顾客点太多菜，他们就要面临罚款。

youdao

As part of the bailout deal agreed over the weekend, bank customers face a one-off levy.

BBC: Russian money in Cyprus: Why is there so much?

We present a unified face to our customers, and our own internal operations need to reflect that unity.

FORBES: Building Visibility, One Person At A Time

His customers face certain death if their diseased organs aren't quickly swapped out.

FORBES: Desperate Arrangements