Creating visually appealing user interfaces (UIs) is better accomplished by someone with an eye for design as opposed to the typical software developer.

创建视觉上引入注目的用户界面(UI)，在这一点上有设计眼光的人比通常的软件开发人员做得更好。

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For brands the GIF is an appealing advertising method due to the eye-catching nature of the format along with its ability to convey a message quickly.

FORBES: How To Make Money Off The Animated GIF Comeback