Orion's lawyers set confidentiality standards for Internet and extranet Web content, and those standards are enforced by a strategic communications person, he says.

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Building on technology from McDonnell, he developed secure, extranet systems that let large corporations share information with key suppliers and customers at remote locations.

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Orion's competitive edge stems from certain innovative business processes that are available to a network of independent agents via a password-protected extranet, according to Buffington.

CNN: Does your Web site reveal too much?