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Patented Track Zero to hide extra tracks of music, liner notes on CDs and DVDs.
FORBES: Proving their net worth
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While the deal sees the end of a long legal tussle for Baidu, it also opens up extra revenue streams for music companies who have often complained of seeing their profits hit by piracy.
BBC: Baidu signs deal with music labels
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Radio, and Oneword (which broadcasts plays, books, comedy and discussion programmes) - all of which have now had their audiences measured by Rajar - as well as the BBC's 1Xtra, Five Live Sports Extra, BBC 6 Music and BBC7.
BBC: Digital radio's Kiss of life