As the new website began taking shape, all of this work defined the external branding for the new site and for the company.

鉴于新网站已初见端倪，这项工作被界定为针对新网站和公司的外部品牌推广。

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The external tags including nose label, fin clip, binding card and branding mark are provided with the advantages of simplicity, easiness and low cost, but their retentions are comparatively lower.

外标法主要包括鼻签、剪鳍、挂牌、烙印等，具有简便易行、成本较低等优点，但标记的保留率相对较低；

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With branding all around the external surface of the stadium (including a Mercedez-Benz logo on its roof) and CBS commentators continually referencing the stadium, on air, by its official name, Mercedez-Benz will be heard and seen many times throughout the night.

FORBES: Value Of Super Bowl Branding In And Around The Mercedes-Benz Superdome