Advertisers marveled at Schultz's tactics, including his investments in such "internal marketing" rather than a large external advertising budget.

众多的广告商惊讶于舒尔茨的策略，这其中就包括他将资金用于所谓的“内部市场营销而非大量的外部广告预算。”

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He is responsible for advertising and sponsorship sales of the company, managing both internal and external teams.

他负责广告和赞助销售公司，管理内部和外部的团队。

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BEIJING 2008 TICKETING WEBSITE does not endorse, and is not responsible for, or liable for any content, advertising, products, services, or other materials on, or available from, such External Sites.

对于该等外部网站上的或从该等外部网站可以获得的任何内容、广告、产品、服务或其他资料，本网站不表示支持、不负任何义务，也不承担任何责任。

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The biggest category of external advertising was financial services, which represented 18% of the total on news sites.

FORBES: Depressing: News Sites Are Their Own Biggest Advertisers

It angered some members in the past when it introduced a new advertising system, called Beacon, which delivered adverts to users on external websites based on their Facebook profile and habits.

BBC: Facebook offers control to users

Because of this new world of information sharing and audience fragmentation, it is important that the messaging in advertising, media (in a PR domain), product packaging, internal and external memos, etc. be consistent.

FORBES: PR Is Dead