In this paper, motives and impact factors in the success of brand extension are analyzed and the implementation of further corporate brand extension strategy is proposed.
文章就品牌延伸动机及影响品牌延伸成功的因素进行了分析，并进一步提出企业实施品牌延伸策略的对策。
参考来源 - 企业品牌延伸策略及其选择—《改革与战略》—2008年第5期—龙源期刊网·2,447,543篇论文数据，部分数据来源于NoteExpress
With the analysis of the problem, the improvement method based on extension strategy generating technique was presented.
在分析矛盾问题的基础上，提出以可拓策略生成技术改进商品搜索服务的方法。
The idea behind a brand extension strategy is that customers will accept the new product because they are already familiar with the brand name.
品牌延伸策略背后的理念在于，顾客因为已经熟悉某种品牌名称而接受新产品。
In a highly competitive market, how successful implementation of apparel brand extension strategy in garment industry has become a significant issue.
如何在高度竞争的市场上，成功地实施服饰品牌延伸策略已成为服装行业思考的重要课题。
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