In this article, advertising art is defined as expressive art for sales promotion and practical art which has explicit purpose and brings into play creativity under the confined condition.
广告艺术是指为促进商品销售而进行的表现艺术，是一种有明确目的，在很多限制条件下的创造性的一种实用艺术。
The main effects are developing intelligence, flourishing thinking, cultivating creativity in addition to enhancing the expressive force of language.
语言形象化手段的主要效用是开发智力、活跃思维、培养人的创造力，此外还可增强语言的表现力。
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