And the vision for the sales organization must express that strategy clearly.

FORBES: Make Your Sales Vision Come To Life

AboutSteve Faktor is founder of IdeaFaktory innovation incubator, author of Econovation, and ex-innovation and strategy executive at American Express, Citi, MasterCard and Andersen.

FORBES: Connect

Steve Faktor is founder of IdeaFaktory innovation incubator, author of Econovation and ex-innovation and strategy executive at American Express, Citi, MasterCard, and Andersen.

FORBES: How HP Could Reinvent 3D Printing...and Itself