Early exposure to computer science can lead students to develop an aptitude or liking for the subject, apply for opportunities like tech internships, and pursue it as a career path.
Convertro tackled that problem and figured out how to link purchases on one computer to their initial exposure, then applied that to going cross-device with mobile phones, where the need is great for one recent campaign in major league sports, Zwelling says, mobile drove 40% of traffic but only earned 5% of its actual conversions.