"We have faced an enemy who do not want to fight us force-on-force, rather they wanted to lay improvised explosive devices to halt us in our path and this summer total of 1,800 Improvised explosive devices laid in our path, so we have had to adapt quickly."
VOA: standard.2009.10.12
Rather than phrase this negatively, however, I want to try to identify the potentially explosive issues, land mines if you will, that Facebook will encounter in its path to build out its third pillar and suggest what it needs to do to avoid or diffuse them.